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A screenshot of the animated rap video "Four Comprehensives Leo Komarov Olympics Jersey ," produced by the Xinhua News Agency
Govt adopts popular culture to instill patriotism in youth
As China's millennial generation and people born after 2000 grow up and start to play an increasingly important role in Chinese society, the government and the Party are harnessing pop idols, Internet slang and new media to attract a younger following. This has also prompted musicians to pen modern versions of revolutionary "red songs."
Catchy jingles, a jumping cartoon version of President Xi Jinping, and middle-aged man rapping about China's latest development plans are just a few ways the government is promoting its policies and national ideology.
An animated rap video produced by the Xinhua News Agency Mikko Koivu Olympics Jersey , which explains the Four Comprehensives, a list of political goals for China advocated by President Xi, went viral last month. In the video, a man explains the goals to a girl as they rap and boogie to an upbeat tune.
Since late 2013, a series of animated videos Jussi Jokinen Olympics Jersey , patriotic pop songs and micro films appeared on China's social media platforms such as Weibo and WeChat, with themes ranging from publicizing government plans to lauding the country's prosperity.
These are not the only attempts the Chinese government has made in recent years to harness pop culture for its goals. The Central Committee of the China Communist Youth League (CCYL), for example, is using Internet slang, comics and mobile games to recruit members Erik Haula Olympics Jersey , and has invited boy band TFboys to become its ambassadors.
"China's millennial generation grew up with the Internet. Youngsters born after 2000 have an even greater dependence on the Internet. The Party and the central government is hoping to approach and influence these younger generations using their favorite forms such as animation," said He Hui, professor at the School of International Journalism and Communication, Beijing Foreign Studies University.
Pop band TFboys wear red scarves in a CCYL video. Photo: Courtesy of Baidu
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The On Fuxing Road Studio was the first studio to use animation to promote government policies when it launched a 5-minute video explaining how Chinese leaders are chosen in October 2013. Of the seven videos it has released so far, three are about policymaking and the achievements of the Communist Party of China (CPC). The most recent one is "Shisanwu Mikael Granlund Olympics Jersey ," an animated video which explains the government's 13th Five-Year Plan through a folk song performed in English by foreigners.
A spokesperson for On Fuxing Road Studio, who declined to be named, attributed their attempts to China's development and President Xi Jinping's call . Wholesale Jerseys Free Shipping Wholesale New NHL Jerseys Wholesale NCAA Jerseys Cheap Air Max Colorways Cheap Air Max Mens Cheap Air Max Hot Punch Cheap Air Max 270 Cheap Air Max 270 Womens Shoes Cheap Air Max 270 Ultramarine Cheap Asics Gel Kayano Shoes Online
